FernandoFreire

Marketing Director · Consultant · Sports Agent

YALE School of Management, Strategic and Analytical Digital Marketing. Business Administration, University Mackenzie. English, Spanish, Portuguese.

I appeared on the cover of a skateboarding magazine at nine, competed as an amateur surfer through my teens and later became a professional skydiver, coach and instructor. What may look like a collection of hobbies was actually the foundation of my career. These communities taught me how trust is earned and how people decide what is authentic, long before I learned what a marketing plan was.

When I moved into marketing, those worlds came together. I learned how brands can participate in culture with credibility while creating measurable business value. The work I am proudest of proves that authenticity and commercial performance do not need to compromise each other; together, they can turn consumers into loyal followers, advocates and genuine fans.